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Open a Ochakovo comrade!
By Rocky | November 14, 2007
Here’s a bit of a treat, we don’t usually get to see too much Russian TV. Here is a commercial for Ochakovo Beer which actually originates from Moscow and are the country’s third biggest brewer. They got into a bit of hot water a few years back after the trade ministry alleged they used banned chemicals in their brews, but this was quashed in the courts. The ministry was in the end forced to take out newspaper advertisements stating the beer was perfectly safe to drink. More recently the brewery has launched a non pasteurised beer that contains live yeast and more nutrients. It needs to be drunk fast as the beer will go off but it’s vitimins and minerals are meant to be good for you. The beer is delivered to the bottleshop in steel kegs then poured into plastic ready labeled plastic bottles when sold the beer can stay in the keg for up to 14 days and must be drunk within three days of being repackaged. Due to the need to keep this beer fresh it is not found outside Moscow and plans are a foot to expand to other Russian centres like Krasnodar and Penza.
Tags: Beer Ads, Russia
Categories: YouTube
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