Australia is a big continent and love their beer in a big way so what better way to advertise it make a big ad. Carlton & United sells Australia’s most popular beers and Carton Draught is one of the country’s most popular tap beers. The company has commissioned this amazing ad which was filmed just out of Queenstown on New Zealand’s south island. It features some amazing digital effects and looks as if it has a cast of over 3000 but with some clever digital trickery there were only 300 used. People behind The Lord of the Rings, Matrix and Babe were behind some of the amazing wizardry. To match some big pictures Carlton & United used the Melbourne Symphony Orchestra and Melbourne Chorale to provide the moving soundtrack with lyrics like “It’s just so freak…ing HUGE!…It’s a big ad. Expensive ad!…This ad better sell some bloooooody beer!. ” Interestingly the ad became a huge hit on the internet and was one of the first ‘viral’ ads used by large companies within the first 24 hours of launch the ad had been downloaded over 160,000 times paving the way for what is now a popular form of advertising.
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