Back in May nearly 2000 people including some of Australia’s best known celebrities turned up in the streets of the historic gold town of Ballarat in Victoria to star in what is probably Australia’s biggest ever beer commercial. The shoot took two day and took over Lydiard and Sturt Street in Ballarat’s centre. The ad featured a parade with plenty of Australianisms, brass bands, cricketers, rugby and footy stars even a streaker all for one of Australia’s most popular beers VB. VB or Victoria Bitter is brewed by the huge Fosters Group and is Australia’s biggest selling beer and found on tap in most pubs around Australia. In recent years Australian’s started trying some of the more boutique beers and many imported brands, but VB has remained strong. A short while back the brand was grown to include a lower alcohol version called VB Gold and there are stories doing the rounds of a new low carb version not far away. The new VB commercial has just hit the Australian airwaves- take a look at our YouTube version and be on the lookout for someone famous.
Posts Tagged ‘VB’
Low Carb VB may be coming soon
Acording to this news article on Business Day Fosters Group is considering introducing a Low Carb VB after seeing a souring demand for low carb beers after the introduction of its Pure Blond range in 2004. The low carb VB will become the 3rd VB product if the plan goes ahead after the successful launch of VB Mid strength in 2007. Low carb beers have been late to catch on in Australia unlike in the US where their low carb equivalent (known as Lite Beer) accounts for one in every two beers drunk. Fosters first attempt at a low carb beer was back in 1995 with Carlton Diamond. If you cant remember it, its probably because it didn’t last long on the market and was a bit of a flop despite a huge marketing campaign at the time. Check out the video above if you need jog you memory. Read the rest of this entry »
