Thai-rific Singha
By Rocky | December 29, 2007
There is no better accompaniment to a Pad Thai noodle dish than a refreshing bottle of ice cold Singha. Its rich barley malt flavor and strong hops character make it the world’s most popular Thai beer. The beer is easily identified in any bottleshop with the lovely golden Thai lion on the label. Singha dates back to the 1930’s and today is still owned by the Bhirom Bhakdi family who are in the 4th Generation of ownership. They have 3 breweries and 6 factories in Thailand, which includes the country’s largest brewery. Singha is exported to nearly 40 countries and is huge in the UK where it has been available since 1976. Recently the brewery has started producing a Singha Light which has a 3.5% alcohol content.
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Chang Export from the most beautiful brewery
By Rocky | December 14, 2007
Beer Chang is a pale lager which comes from Thailand and infact the Chang name means Elephant which is one of Thailand’s most loved icons and animals. The beer features 2 lovely elephants on its label and is hard to miss at any bottleshop. The exported product is sold at 5% while the domestic product has a real kick and 6.4% and is slightly different with the domestic containing some rice. The domestic product has been a huge hit, within a short period of about 10 years the beer has frown from nearly 10% of the market nearly 60%. The export variety is sold in most countries and has been very successful in Europe where its promotions have seen it do large sponsorship deals including the Everton Football Club in England. Interesting in a Chang Brewery press release they claim to be the most beautiful brewery in the world.
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