Posts Tagged ‘Lion Nathan’

The natural beer promise


YouTube Direct 

Our beer brewing friends at Lion Nathan are offering a great new promise- ‘beer brewed in compliance to the Natural Beer promise’. Their big brands- Tooheys New, Tooheys Old, XXXX Gold, XXXX Bitter, Swan Draught and West End Draught are now only being brewed using natural ingredients and no nasty artificial additives or preservatives. Similar to the Purity laws in Germany Lion Nathan have rules which only allow five natural ingredients in these beers, malted, or unmalted grains, hops, yeast, water and cane sugar- that’s it nothing else- no artificial colours, preservatives, flavour enhances or any other nasty chemicals.  It’s usually the chemicals like preservatives and colourings like sulphur dioxide which give you that nasty head after a big night- not the beer.  This is great news for beer lovers and hopefully it will extend to more of the Lion Nathan brands and all other beers for that matter- there is nothing better than natural ingredients, they taste better and they are better for you. Read the rest of this entry »

About as popular as a wet fish


YouTube Direct 

As its Australia Day this week we thought we would dedicate the week to Aussie Beers. We are starting our Australian festival of beer with a You Tube ad from Lion Nathan brewer for their Hahn Premium Light . Set on a Gondola on what should have been a romantic cruise through Venice, the poor girl doesn’t quiet get into the spirit of it. You will see what I mean. Back to the beer, Hahn Premium Light is one of Australia’s most popular light beers, unlike beers labeled light in some countries, the Australian light beers are actually full flavored but low in Alcohol, the Hahn Premium is 2.7% where the average full alcohol beer is around 5%. The beer has been on the market for about 20 years and available on draft tap and packaged.