Posts Tagged ‘Budweiser’

The aluminium bottle or bottle can is starting to make big inroads into the US market with brewing giant Anheuser Busch really starting to push the product. Not only can they print fancy graphics on the full bottle the bottle is 100% recyclable, strong, safer than glass and most importantly keep the beer at a perfect temperature. Being aluminum too they cool much faster than the traditional glass bottles and with their high tech shape keep cooler than cans and many glass bottles when taken out of the fridge.  A few other brewers have also given the bottle can a go including Japan’s Kirin and Sapporo and Heineken but Pittsburgh Brewing Company were the first who shipped 20,000 cases of City Premium Lager back in 2004. Soft drink manufacturers and even wine makes are jumping on board this great new product. The bottle uses about 3 times as much metal an usual can giving it a very strong and durable feel and also helping with insulation.

Every here and there you get a new beer that is something a bit special, well it looks as if Budweiser has done it with this magnificent ale. If the press kit is right we are in for a treat. The Budweiser American Ale has a robust taste and full bodied with a malty and hoppy taste but not too strong or bitter. The beer is brewed using caramel malted barley which not only gives the beer a sweet malty character but a lovely almost reddish amber glow. The beer has 5.5% alcohol volume and in some parts a 3.2% version is available. The beer uses Cascade hops from the Pacific Northwest and they are dry hopped not added to the kettle like most beers. The beer hits the US market in September with draught being available on the 15th and in packaged forms from the 29th. We would love to hear from anyone who tries it to see if it lives up to the promises.