Posts Tagged ‘Boags’

Pure Water Pure Genius


YouTube Direct 

This is one of the best beer ads we have seen for a while. Its advertising the beautiful Boags Draught from Tasmania Australia. Tasmania has some of the most pristine waters and wilderness in the world, im not sure this hole is one of them though, and im pretty sure its not the one they use to make their beautiful crystal clear beers, we believe it was shot near Norfolk to the west of Devonport.  Sit back and enjoy, the soundtrack is pretty cool to it is sung by a guy called Elliot Wheeler. Look out for the giant teddy bear on the car roof. Read the rest of this entry »

A little Tasmanian devil

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Tasmania is Australia’s smallest state but they have two major beer brands, Cascade and Boag’s Draught. Cascade comes from the Capital Hobart while Boag’s is brewed in Launceston in the states central region and claims to be Tasmania’s most popular beer. The beer was launched nationally in 2004 and had made a bit of an impact, it is brewed from a century old recipe and has smooth hoppy bitterness from locally grown Ringwood hops and the freshest of waters from the pristine Esk River. James Boag took over the Esk Brewery in 1881 to create J. Boag and Son and today the brewery is still one of classic heritage buildings in Launceston. James’ son and grandson also brewed at the brewery and after a few rough periods during the 1980′s and 1990′ is owned by the huge San Miguel company which have ensured it’s future and heritage, with some of Australia’s best beers.