Launched in Sep 2008, Budweiser American Ale is a fairly new product in the Budweiser range so it is receiving a fair bit of heavy marketing about the place at the moment with ads like the one above, a fancy website, a youtube channel and even an iPhone app. American Ale is an amber ale style all-malt brew made with caramel malted barley from Idaho and Minnesota, then dry-hopped with Cascade hops from the Pacific Northwest. The result is apparently more of a micro brew style of beer than the traditional Bud products. We haven’t tried American Ale yet but this sounds like good news to us, when in the States we drank a fair bit of Bud although it wouldn’t be our first choice when looking in the liquor shop fridge. If you have had this Bud let us know what you recon below. Read the rest of this entry »
Posts Tagged ‘Anheuser-Busch’
Rolling Rock
Rolling Rock Pale Lager
Rolling Rock Extra Pale Lager is a Anheuser Busch product which originally came from Western Pennsylvania but now is brewed in Newmark, New Jersey. The beer is pretty easily recognised with its distinctive green bottle and painted white and blue lables, which were produced during the depression to save on printing costs and have stayed right up until now. Today Rolling Rock is exported around the world and is available in many specialty beer stores- look out for it – it’s quiet tasty. There is now also a Premium Rock Light for those who care about the carbs- look for the prancing blue stallion on the painted label.
The Aluminum Bottle Can
Bud Light in a fancy aluminum bottle
The aluminium bottle or bottle can is starting to make big inroads into the US market with brewing giant Anheuser Busch really starting to push the product. Not only can they print fancy graphics on the full bottle the bottle is 100% recyclable, strong, safer than glass and most importantly keep the beer at a perfect temperature. Being aluminum too they cool much faster than the traditional glass bottles and with their high tech shape keep cooler than cans and many glass bottles when taken out of the fridge. A few other brewers have also given the bottle can a go including Japan’s Kirin and Sapporo and Heineken but Pittsburgh Brewing Company were the first who shipped 20,000 cases of City Premium Lager back in 2004. Soft drink manufacturers and even wine makes are jumping on board this great new product. The bottle uses about 3 times as much metal an usual can giving it a very strong and durable feel and also helping with insulation.
Staropramen
Staropramen is a lovely Czech Pilsner which dates back to 1869 from Cmichov in Prague. It has a sweet and citrusy taste and a deep golden color and the traditional white fluffy pilsner head. This beer is brewed using Czech malt, Zatec hops and a special yeast strain all combining to produce a tasty beer with a nice floral hop. Staropramen brewery has had a rich history in the now Czech Republic being established on the left bank of the lovely Vlata River. The beer has been exported for over a century and today is imported into the USA by the Anheuser – Busch Company.
King Cobra malt liquor gets a facelift
Anheuser Busch has been producing King Cobra premium malt liquor since about 1984 and have decided to give it a bit of a facelift with new cans and bottles and a modern new label, without changing the refreshing malty taste which we have all grown to love. The beer available in the USA hasn’t really caught on like other mainstream Busch products but the facelift will surely help attract a bit of attention at the bottle shop. We did a bit of research of this beer for the article and read plenty of reviews, and the ratings were rather mixed. Some people thought it was the best malt beer ever while others thought it smelt like rotting underpants, was too carbonated and was watery and bland. When I recently tried it, I have to say it wasn’t a bad beer and I didn’t stop at just one. Like all beers they are not for everyone, we all have different palettes, and you haven’t tried the best beer until you have tried them all.. Look out for the King Cobra next time you are looking for something a little different and see what you think. Let us know by dropping a line in our comments section.
Arrrrrr! Beer Thief!
There’s nothing worse than having your beer stolen, then again its only Bud Light. Today’s You Tube is quiet a funny one and you don’t know who gets the most traumatic experience the girl or the guy. Probably the guy. Bud Light has had some great commercials and with the Superbowl only days away you can bet they will have a cracker lined up, hopefully we will be able to feature it soon. Bud Light was only launched back in 1982 and has become America’s favorite beer; to keep up with demand it is brewed at all of Anheuser-Busch’s 12 breweries in the USA. The beer is called light because of its low carbohydrates, it is a full strength beer (in American Terms) with 4.2% alcohol volume, and is brewed using all natural ingredients, just water, barley, malt, hops, rice and of course yeast.
