Today we show you how beer is made by the major breweries. It shows the full process from grain to bottle. The program appears to be a National Geographic documentary and has some pretty good information with plenty of easy to understand animations to explain how beer is made.

We found this fun Bud ad when seaching through You Tube and thought it would be a fun addition to Hoppsy. It features a few mates over for some beers, with a host not unlike a friend of mine, never enough beer to go round. Anyway the host heads for the house to prepare some nachos while Walter looks after his beer. He’s might not be the biggest guard you could find but he sure knows how to protect the precious brew. Enjoy.

Another Beer Robot Post for you today, this one seems to be at a robotics exhibition and is more of the industrial type robot set up to pour the frothy stuff, he’s pretty good at it too, dipping the glass in water before hand and scraping the head off after with a butter knife (there is generally a 2 bux premium on beers that require this at our local!). Not sure what it is about beer and robots but they seem to go together very well indeed.    

The 2008 Munich Oktoberfest is only weeks away and one of the big tents everyone will be flocking to is the Hacker Festzelt which can cater for 9300 seated guests in any sitting. The tent is huge and is decked out with clouds and really makes you feel like you are in heaven, especially with a few litres of ice cold Hacker Pschorr beers. The blue skies and clouds with traditional Munich skyline were painted by artist Rudolf Reinstander and are huge, with the tent stretching nearly 100 metres by 45 metres. The centerpiece of the tent features a huge revolving band stand which not only features a traditional Bavarian brass band ‘Die Kirchdorfer’ but ‘Cagey Strings’ which are a more rock n roll style band which will perform each night from 6 pm. The cuisine is just what you need to accompany the best of beer, with chicken and plenty of ox, pork and even duck. The tent specializes in some pretty tasty sausages and some of Oktoberfest’s best platters with hams, cheese, breads and other tasty treats. Remember to book your reservation to the tents well before your visit to avoid disappointment!

For more information http://www.hacker-festzelt.de

Smithwicks pronounced without the ‘W’ is Ireland’s oldest ale dating back to 1710 when it was first brewed at the St Francis Abbey Brewery in Kilkenny Ireland which is Ireland’s oldest brewery and the site of a 14th century abbey. It’s a red style Irish Ale and is now brewed in both Kilkenny and in a higher strength (4.5% instead of 3.8% form) for the exported market in the Irish city of Dundalk in Louth County close to the border of Northern Ireland. The beer has been a popular Irish beer in many markets around the world expecially Canada, but it has only recently been distributed in the USA where Diageo launched it in 2004. It is making major inroads and is fast becoming one of the favorite Irish beers in America especially in New York.

We found this cool but weird ad for our You Tube of the week beer commercial. It’s short and pretty much to the point, don’t throw eggs, drink Red Stripe Beer….. Fair Enough! Red Stripe is a Jamaican Beer which has been doing some pretty big trade around the world in recent years, we have heard they are also producing a Red Stripe Light which is new onto the market- We will do some research, try and taste one and write up a story in coming weeks!