Back in 1901 the founder of Carlsberg Carl Jacobsen asked a local architect Professor Dahlerup to create a granite tower with four elephants carved on it for his brewery entrance. The elephants each beared the first initial of Carl’s four children and the motto Laboremus pro patri which means “Let us work for our country’. So when Calsberg brewery was thinking of a name for their export lager in 1959 they turned to the lovely elephant statue and called the beer Elephant Lager. It is now one of Carlsberg’s most popular brand names and is even brewed in a few centres around the world. Now be warned the beer has a kick a bit like an elephant being a strong 7.2% alcohol volume. Its lovely packaging with emerald bottle and distinctive elephant label and foil wrapping makes it easily identifiable at the bar. Try one next time you buy a beer!
