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By Rocky | April 22, 2008
We were doing a search for unusual beer names and came across Arrogant Bastard Ale which certainly grabbed our attention. This interestingly named beer is brewed by the Stone Brewing Company which is located in Escondido in Southern California not far from San Diego. The brewery produces two types of the Arrogant Bastard Ale, one soaked and one normal. They both deliver quiet a kick with a 7.2% alcohol volume. Stone Brewing have done some pretty clever marketing with this beer, their promotions are well arrogant and nasty to say the least- check out their website for a bit of fun. They have some great beer merchandise too. The brewery produces quiet a few other drops including a stout, some pale ales and always have a few special seasonal beers available. At the time of writing this story they are running another Arrogant Bastard Ale called Double Bastard Ale this one has a 10% alcohol volume and is a very interestingly packaged premium beer. For those wishing to visit the brewery they have an amazing setup called the Stone Brewing World Bistro and Gardens. This beautiful setting is home to an amazing bistro which serves food from local produce and of course their beer. They also have daily brewery tours but bookings are essential. Visit their website for more information. Read the rest of this entry »
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Thats not an Aussie beer gut, im just cuddly
By Rocky | April 15, 2008
Well Homer Simpson isn’t the only one who suffers from the dreaded beer belly, but if you listen to many Australian’s they don’ have a problem. Reports have been released this week that have suggested that many Australian men are in denial of their beer belly. Reports show that only 36% of obese men surveyed in Australia reckon they have a problem with their overhanging gut and haven’t got a weight problem. 34000 adults were surveyed and the results were published in the Australian and New Zealand Journal of Public Health and it found that men believed they were in much better shape than the women surveyed. Sure beer isn’t the only thing that makes people fat- too many pizzas, kebabs, burgers, donuts, pies and sitting around on the couch all day watching the footy also helps the waistline grow. Men need a little more exercise than going to the fridge and getting another ice cold can. Overweight puts strain on all the organs including the heart, gives you a higher risk of cancer, stroke and bone and muscle damage and penty of other nasty things you want to avoid. So why not make today the day you change your ways! Why not walk down to the pub instead of taking that cab- you might be able to make room for a few more pots with the money you save on the cab fare. (The Simpsons are owned and registered by Twentieth Century Fox.) Read the rest of this entry »
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Arrrr! Global warming a threat to our beer!
By Rocky | April 14, 2008
The beer loving community was in disarray this week with news from a group of Global Warming Boffins claiming that the changing environmental conditions may change the way we enjoy and love our beer. Researchers claim that with the rise in temperatures beer grains and other important ingredients used to produce beer will also change. Some crops will grow in different regions to previously and others may not even grow. You only need to look at the drought conditions that much of Australia has had over the past few years to see the devastating effects. Different regions mean different pests, different soil types and different water supplies. Other things like changes in water supply and quality will also affect the brewing process. But the biggest problem is prices will probably rise to cope with the change. Sounds pretty bad,, and with higher temperatures, you are going to need more beer to meet your thirst. It’s time to stop polluting, leave the big V8 in the garage and jump on the push bike and start hugging some of those things that have the bark and the leaves..um .trees -thats them! We have got to save our planet, if not for future generations - but for our future beer.
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Poor Russians to pay up to 40% more for beer
By Rocky | April 12, 2008
The Cold War was nothing to what the poor Russians look like facing now with beer in the country set to rise anything up to 40%. After China and the US the Russians are the third biggest beer drinkers on Earth but all that might change if the expected price hikes kick in. Spiraling costs are hurting Russians, not only foods but fuel, metals, glass and other raw materials are skyrocketing. Beer production in Russia accounts for about half of the county’s aluminium cans, and bottle glass and a whopping 80% of its malt. Low yeilds in grain has also helped put pressure in beer inflation. But there is a little optimisim in the Russian beer market with news that Calsberg and Scottish Newcastle are trying to purchase control of the country’s biggest brewer Baltika.
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Murphy’s Stout
By Rocky | April 9, 2008
Murphy’s Stout is one of the smoothest and best quality stouts on the market, made with both pale and chocolate malts combined with roasted barley this beer matures with the yeast for up to 10 days before being clarified and being prepared for racking into kegs. The whole brewing process has 50 quality checks to ensure a quality and consistent product. The Murphy Brewery dates back over 150 years starting in Cork, Ireland. Today the stout is sold in over 40 countries around the world and like Guinness is one of Ireland’s great refreshments. Today the brewery is part of the huge Heineken company but the rich, smooth and creamy stout is still the same with that subtle bitterness and hint of coffee, although Heineken are spending a bit more effort pushing Murphy’s other great product the Irish Red into many of it’s export markets.
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Miracle Beer Diet - Is there anything beer can’t do
By Rocky | April 8, 2008
Not too sure about the science behind today’s You Tube video but it’s all a bit of fun. Beer is meant to be enjoyed in moderation, I think there’s a little black under-message in this video and we all should remember to drink sensibly. But the girl is cute and sure likes a beer.
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Nag Nag Nag, Stay away from the shrimp
By Rocky | March 31, 2008
How did this poor guy marry her? He needs a beer just to survive his high maintanance nagging wife before her special dinner party. Lets hope he dosen’t he dosn’t spill his soup on his tie or he will never hear the end of it. This cute little ad is for Miller Beer and dates back to the 60’s, wonder what’s for dinner fondue, beef Wellington or maybee even Sweedish Meatballs… sounds delicious.
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Budweiser Streaker
By Rocky | March 28, 2008
This You Tube video is a real classic, it was produced by the giant American Brewer Anheuser-Busch for their popular Budweiser brand and used for the Superbowl XL. It features a football game between a heap of animals, and the star attraction like most big sporting games is the streaker. Get ready to close your eyes at the star attraction- expecially if you are from the land of the long white cloud. Only joking!
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The Carlton Skytroop
By Rocky | March 19, 2008
Australia’s Fosters Group last year brought us the epic “big” beer ad which really raised the bar in beer advertising or advertising in general. Well they have done it again with their latest big budget commercial. This time the star attraction (other than the ice cold Carlton Draught) is the Carlton Skytroop entertaining the crowds at the half time at a sporting event, things didn’t quiet go to plan as you will see,- wonder if a little too much of the good nectar was the problem?
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Another Japanese classic ad
By Rocky | March 7, 2008
We haven’t featured a Japanese Beer ad for a while and thought it was about time, because there are so many interesting ones. This one is for the tasty Sapporo Beer, Ive got no idea what the ad is about just some lovely Japanese girls laughing at their guys in cardboard godzilla costumes. What are these advertising companies on- probably Sapporo.. Sit back and enjoy.
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