In recent months Lion (makers of Tooheys, XXXX and James Boag) have been leaking details of an upcoming product aimed at the beer lover who would like tap beer at home but cant be bothered with a home brew set up. Known as Tap King, details about the system and a new website have just been put online ahead of the official product launch. The system uses a reusable tap assembly that attaches to disposable plastic refills that lye down on its side, taking up less space in the fridge than the mini kegs of Heineken and the like. Lion are hoping this system will be as popular as the capsule coffee rage. It looks like the system will launch with refill beers like Tooheys New and Extra Dry, XXXX Gold, Hahn Super Dry, James Boag Premium and James Squire Chancer. Check out the Comical Instructional Video above to give you a good look at how this new key system will fill up your fridge. Read the rest of this entry »
Posts under ‘YouTube’
Here at hoppsy, our second love (after beer) is high tech gadgets and we hope that one day our beer will be served to us by our robot butlers. The guys in the video above have done the next best thing and created a home brew dispensing device in the shape of an android robot filled with some hobbyist electronics, an android tablet and a Near Field Communications reader. The robot is named the KegDroid and is able to dispense beer to pre-registered users who swipe their NFC card and then make a selection via the Motorola Xoom tablet embedded in the robots tummy. Pretty clever (and tasty) stuff there guys. Read the rest of this entry »
With St Patrick’s Day only a few days away I though I would do a search for some Irish beer ads, and I got no further than this cute Guinness advertisement with a bunch of penguins.
Hahn Super Dry has a incredible new ad. Its been dubbed, by Hahn, “the most epic beer comercial ever”. Well to say the least this ad has to be right up there with the best. It show an interesting production line including even a ferret checking the beers coming out of the production line- now that is hard to top! The ad has been pretty successful for the huge Lion Nathan brewer with it uploaded to just about everywhere it has had over a million visitors to You Tube alone in only a week.
Launched in Sep 2008, Budweiser American Ale is a fairly new product in the Budweiser range so it is receiving a fair bit of heavy marketing about the place at the moment with ads like the one above, a fancy website, a youtube channel and even an iPhone app. American Ale is an amber ale style all-malt brew made with caramel malted barley from Idaho and Minnesota, then dry-hopped with Cascade hops from the Pacific Northwest. The result is apparently more of a micro brew style of beer than the traditional Bud products. We haven’t tried American Ale yet but this sounds like good news to us, when in the States we drank a fair bit of Bud although it wouldn’t be our first choice when looking in the liquor shop fridge. If you have had this Bud let us know what you recon below. Read the rest of this entry »
We got sent this interesting link from Carolyn. It shows beer consumption using pilsner glasses per country. There’s a few countries which sure know how to enjoy a beer or three and we are talking about you the Czech Republic! And as for China and Brazil you need to lift your game and knock down a few more of those Tsingtaos or Brahmas.
We got a mail from Matthew Freeman he has written a novel called “Beer Money” which sounds pretty interesting and might apeal to some of our Hoppsy readers.
A brewery executive has gone missing – or has he? Joe Abbott is paid by the man’s wife with a beer-sodden cheque to find out the truth.
In doing so he locks horns with dodgy nightclub owners, a toupeed beer baron, and endless assorted ratbags – and, of course, a wild pig – all in the twisted pursuit of a stash of missing money. Plus he has time for a beer or ten along the way.
What the critics said about Beer Money:
“Our hero is suitably scruffy, cynical and dogged …. In a word, quirky” – Herald Sun
“A laugh-aloud crime frolic” – Sydney Daily Telegraph
“The perfect bit of beer-soak fiction” – Beer and Brewer Magazine
“A rare and entertaining yarn” – Beers of the World
Anyway, it’s a wacky kind of read.
More details are at:
Here’s a clever add from the guys at Amstel Bier in the Netherlands, it shows what lenghts people will to, to ensure the beer reaches the customer- its quiet fun. sit back with a cold Amsel and enjoy today’s You Tube of the week.
Back in May nearly 2000 people including some of Australia’s best known celebrities turned up in the streets of the historic gold town of Ballarat in Victoria to star in what is probably Australia’s biggest ever beer commercial. The shoot took two day and took over Lydiard and Sturt Street in Ballarat’s centre. The ad featured a parade with plenty of Australianisms, brass bands, cricketers, rugby and footy stars even a streaker all for one of Australia’s most popular beers VB. VB or Victoria Bitter is brewed by the huge Fosters Group and is Australia’s biggest selling beer and found on tap in most pubs around Australia. In recent years Australian’s started trying some of the more boutique beers and many imported brands, but VB has remained strong. A short while back the brand was grown to include a lower alcohol version called VB Gold and there are stories doing the rounds of a new low carb version not far away. The new VB commercial has just hit the Australian airwaves- take a look at our YouTube version and be on the lookout for someone famous.