Comments on: The power of Gold http://www.hoppsy.com/australia/the-power-of-gold/ Hoppsy - its a blog all about beer Mon, 26 Jul 2010 12:43:10 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Justin Kenmore http://www.hoppsy.com/australia/the-power-of-gold/comment-page-1/#comment-1381 Justin Kenmore Thu, 25 Mar 2010 16:40:06 +0000 http://www.hoppsy.com/?p=585#comment-1381 Woops, thats quite incorrect. Bernie Power was a barrister and then publican who never worked for XXXX. He started Powers Brewery to compete with XXXX when Alan Bond bought it and Swan Brewing. Powers took 25% of the QLD beer market in its first year. Something still taught at universities today as a remarkable feat. Powers Gold was launched at the same time as XXXX gold, and they went to court - Powers won! Fosters then wound down the Powers Brand machine and focused on its own brands to compete with XXXX in QLD. This exists today. Woops, thats quite incorrect. Bernie Power was a barrister and then publican who never worked for XXXX.
He started Powers Brewery to compete with XXXX when Alan Bond bought it and Swan Brewing. Powers took 25% of the QLD beer market in its first year. Something still taught at universities today as a remarkable feat. Powers Gold was launched at the same time as XXXX gold, and they went to court – Powers won! Fosters then wound down the Powers Brand machine and focused on its own brands to compete with XXXX in QLD. This exists today.

]]> By: Michael of Bribie Island http://www.hoppsy.com/australia/the-power-of-gold/comment-page-1/#comment-1347 Michael of Bribie Island Wed, 20 Jan 2010 01:46:05 +0000 http://www.hoppsy.com/?p=585#comment-1347 No, Powers Gold existed in the late 80s and the packaging was challenged in court by XXXX as it was very much (and still is) a knockoff of XXXX Gold's general label design. Fosters Yatala put out this brew once or twice a year in 30 Can blocks at cheap price to interfere with XXXX Gold sales, and is mostly bought by those occasional drinkers who only buy a carton of beer - any beer will do as long as it's wet - once a year to keep the BBQ guests appeased. Also Fosters have to do the brew occasionally to retain rights to the Powers name. No, Powers Gold existed in the late 80s and the packaging was challenged in court by XXXX as it was very much (and still is) a knockoff of XXXX Gold’s general label design.

Fosters Yatala put out this brew once or twice a year in 30 Can blocks at cheap price to interfere with XXXX Gold sales, and is mostly bought by those occasional drinkers who only buy a carton of beer – any beer will do as long as it’s wet – once a year to keep the BBQ guests appeased. Also Fosters have to do the brew occasionally to retain rights to the Powers name.

]]> By: Simon Donoghue http://www.hoppsy.com/australia/the-power-of-gold/comment-page-1/#comment-1050 Simon Donoghue Wed, 10 Dec 2008 03:14:42 +0000 http://www.hoppsy.com/?p=585#comment-1050 What is bernie doing now in the market today! What is bernie doing now in the market today!

]]>