Powers Gold Bitter is a relatively new beer from the Fosters Group which is on sale primarily in Queensland Australia. This mid strength 3.0% alcohol beer is made at their Yatala brewery which is situated between Brisbane and Surfers Paradise. The beer is quiet a tasty drop for a mid strength beer with a sweetish aroma with distinct malt taste and a medium bitterness. The Power’s name comes from Bernie Power who worked at XXXX and had a bit of a tiff with the Bond management when they took over the brewery in the 1980’s. Bernie went on to brew his own beer Powers, Fosters later did a partnership with him in 1992 to get their foot into the lucrative Queensland market, they later took full control of the company. The name nearly vanished but was reinvented with Powers Gold Bitter in 2006.
on Dec 10th, 2008 at 1:14 pm
What is bernie doing now in the market today!
on Jan 20th, 2010 at 11:46 am
No, Powers Gold existed in the late 80s and the packaging was challenged in court by XXXX as it was very much (and still is) a knockoff of XXXX Gold’s general label design.
Fosters Yatala put out this brew once or twice a year in 30 Can blocks at cheap price to interfere with XXXX Gold sales, and is mostly bought by those occasional drinkers who only buy a carton of beer – any beer will do as long as it’s wet – once a year to keep the BBQ guests appeased. Also Fosters have to do the brew occasionally to retain rights to the Powers name.