The power of Gold

Jun 29th, 2008
by Rocky.

powers-gold

Powers Gold Bitter is a relatively new beer from the Fosters Group which is on sale primarily in Queensland Australia. This mid strength 3.0% alcohol beer is made at their Yatala brewery which is situated between Brisbane and Surfers Paradise. The beer is quiet a tasty drop for a mid strength beer with a sweetish aroma with distinct malt taste and a medium bitterness. The Power’s name comes from Bernie Power who worked at XXXX and had a bit of a tiff with the Bond management when they took over the brewery in the 1980′s. Bernie went on to brew his own beer Powers, Fosters later did a partnership with him in 1992 to get their foot into the lucrative Queensland market, they later took full control of the company. The name nearly vanished but was reinvented with Powers Gold Bitter in 2006.

Posted in: Australia.
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  • http://n/a' rel='nofollow Simon Donoghue

    What is bernie doing now in the market today!

  • ' rel='nofollow Michael of Bribie Island

    No, Powers Gold existed in the late 80s and the packaging was challenged in court by XXXX as it was very much (and still is) a knockoff of XXXX Gold’s general label design.

    Fosters Yatala put out this brew once or twice a year in 30 Can blocks at cheap price to interfere with XXXX Gold sales, and is mostly bought by those occasional drinkers who only buy a carton of beer – any beer will do as long as it’s wet – once a year to keep the BBQ guests appeased. Also Fosters have to do the brew occasionally to retain rights to the Powers name.

  • ' rel='nofollow Justin Kenmore

    Woops, thats quite incorrect. Bernie Power was a barrister and then publican who never worked for XXXX.
    He started Powers Brewery to compete with XXXX when Alan Bond bought it and Swan Brewing. Powers took 25% of the QLD beer market in its first year. Something still taught at universities today as a remarkable feat. Powers Gold was launched at the same time as XXXX gold, and they went to court – Powers won! Fosters then wound down the Powers Brand machine and focused on its own brands to compete with XXXX in QLD. This exists today.