Carlton Cold was one of the first of the new wave of beers which have landed on the market in the last 15 years
It was one of the most innovative and successful brand launches of the early 90s. It remains the beer of choice for young adult drinkers. The taste is smooth, crisp and fresh, but beyond taste the brand’s appeal is driven by its attitude and innovative approach – it was the first to be cold-filtered, the first to be packaged in clear glass. This beer was also the first Australian beer to try plastic bottles, They were used for special out door events or at seaside resorts over summer, they didn’t really catch the imagination of the drinking public and become more a novelty item.
Carlton Cold has also been an experiment to other spin offs in recent years including a Carlton Cold with a packaged vodka shot included.
