This is surely one of the worst corny ads I have ever seen. Its for Queensland’s Castlemaine XXXX beer for the UK market. It uses some really bad Australian Stereotyping. You are expecting a crocodile or a dingo to come out and eat here, but sadly not the case. Anyway XXXX is Queensland’s most popular drop, and quiet popular in the northern states of the country and making great inroads into the UK giving good old Fosters a run for it’s money as Australia’s beer. The beer is no where as bad as this ad- Take a look, you are sure to cringe- I am sure it’s set back Australian Culture 20 years, we are going to need Sir Les Patterson our Cultural Ambassador to do some good work to show we Aussies have much more style and sophistication than this.
