Happoshu- the beer you have when you’re not having a beer

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Well the Japanese are well know for being innovative, and when it comes to beer they have pulled quiet a clever stunt. The Japanese breweries come up with a plan to avoid having to pass on the huge alcohol tax to their customers by producing a beer which isn’t beer. Here’s how, Japan taxes its beer drinkers on the amount of malt in a beer, if the drink contains 67% there is a huge tax, if its less than 25% there is a small tax, so that’s what the breweries did, produce a beer like product with little malt. What resulted is a beverage that tastes just like beer and a lot cheaper, many are low carb and marketed as healthier alternatives to real beer.  For the serious beer drinker the flavor is not as full and usually a bit sweeter than the real thing, but they contain the usual 4- 5% alcohol content and are cheap.  There have been dozens of new brands enter the market over the last few years and they have made big inroads into Japan’s ‘beer’ market.

For more information visit or sister site www.happyjappy.com

  • ' rel='nofollow glenn

    You dont know what a beer is you fool