Beer Chang is a pale lager which comes from Thailand and infact the Chang name means Elephant which is one of Thailand’s most loved icons and animals. The beer features 2 lovely elephants on its label and is hard to miss at any bottleshop. The exported product is sold at 5% while the domestic product has a real kick and 6.4% and is slightly different with the domestic containing some rice. The domestic product has been a huge hit, within  a short period of about 10 years the beer has frown from nearly 10% of the market nearly 60%. The export variety is sold in most countries and has been very successful in Europe where its promotions have seen it do large sponsorship deals including the Everton Football Club in England. Interesting in a Chang Brewery press release they claim to be the most beautiful brewery in the world.