The ‘real’ Duff Beer no. 2

You might remember our story a few months ago about Duff Beer from South Australia  (see our story) which was on the market for a short while in the 1990’s but ran into trouble with 20th Century Fox for copyright issues being too close to the Duff Beer as seen on the Simpsons and was removed from shelves. Well some guys down in Mexico have gone one further- not only have they used the Duff name but they have produced beer packaging pretty much exactly the same as Moe serves to Homer, Barney, Carl and Lenny- and the whole town of Springfield for that matter. A guy called Rodrigos Contreras from Guadalajara in Mexico has some how been able to register the Duff trademark (the same as the one used on the Simpsons) and has started up producing Duff.  Now Duff was not a registered trademark before this guy came along but Mexican law does have some protection that 20th Century Fox can use if they wish as Mexican Law does recognize the concept of “brand notoriety”, which states that if any brand is well-known by a specific section of the consumers or the industry due to the commercial activities and/or advertisement done by its owners, they have the right to claim the ownership of the trademark. It will be interesting to see what happens to the future of this beer and Contreras for that matter.

For more information check out their cool website: http://duffdemexico.com/