The huge US brewer Anheuser-Busch has launched another product to it’s Budweiser suite of beers, this time its Budweiser Select. The Select is a premium beer which the company says has a distinctively bold taste that makes you mouth take notice…mmm sounds good. The beer uses quality ingredients including two row barely, special roasted malts and hand picked Bavarian and American hops. The beer is a 4.3% alcohol volume pale lager and contains only 99 calories and 3.1 grams of carbohydrates. The Budweiser Select is aiming a the young and modern market and has got some very slick advertising and promotions running, they have even got rapper Jay Z on board as their brand’s spokesperson. It’s well worth a look at their very interactive website, a lot of work has gone into producing it: www.budweiserselect.com
