Classic Rheingold Beer Ad

Jun 1st, 2008
by Rocky.


YouTube Direct 

Rheingold Beer was a beer from New York which held over a third of the state’s beer market during the 1950′s. The brand was huge, they had a Miss Rheingold Competition and put out some pretty cheesy television commercials like this one. Some of their ad’s were absolute classics, we will try and find more in coming weeks, the Marx Brothers and even cowboy John Wayne featured in some of them. The brand tried a bit of a relaunch in the late 1990′s but a few clever stunts and clever advertising never really hit the spot with the drinkers. Today the company is owned by Drinks America, they are believed to be plotting a plan to bring the brand back into fashion and once again be the drink of New York.

Posted in: Americas.

←
→
  • ' rel='nofollow DKAM

    RHEINGOLD BEER BLOG

    We all remember the standout beer brand of the mid 1900s, a beer called Rheingold which was first produced in the early years of 1883 and permeated society to become a top-selling beverage due to its fair pricing and solid taste. Rheingold’s appeal was so influential that during the 1950s, it accounted for a third of the New York’s beer market, revealing its widespread appreciation. Its pigeon mascot fits its New York origins and seemingly represents the soaring nature, specifically the taking off and popularity of this beer.

    Furthermore, the brand bolstered its recognition by holding annual Miss Rheingold Competitions, in order to find beautiful women to represent the brand and its image. Apart from this endeavor, Rheingold sought to promote their brand by top advertising, hiring celebrities such as John Wayne and the Marx Brothers to represent the beer in popular television commercials. However, the most notable aspect about this beer is that it is making a comeback today, when it was acquired by the liquor company DrinksAmericas in 2005.

    I first came across this retro beer at a party a couple of weeks ago, and let me tell you that I loved its mellow flavor as well as the incredible amount of history which is associated with the brand. The fact that my dad used to drink this beer boggles my mind and shows just how pertinent the Rheingold brand is to various age groups, whether young or old. Everyone around me at the party enjoyed the beer too, as they kept on asking questions about this drink that they had never heard of before. If you haven’t heard of it or want to inquire about more information regarding this amazing beverage, hit up the beer’s website at RheingoldBrewingCompany.com, to be pleasantly introduced to New York’s Prime Beer! Take a look, then a taste, and you will agree with me that Rheingold is here to stay.

    -Anna Guller